Job Description

The Lead - Advertising and Brand Management role involves strategizing and executing category-based marketing initiatives to drive growth in the FMCD industry. This position is ideal for a results-driven marketing professional with strong expertise in digital and social.

• Develop and implement category-based marketing strategies to target key audience effectively.
• Collaborate with cross-functional teams to align marketing efforts with organizational goals.
• Analyze market trends and customer insights to refine campaign strategies.
• Manage and optimize campaigns to enhance customer engagement and drive revenue growth.
• Coordinate with sales and product teams to ensure seamless integration of marketing initiatives.
• Use data-driven approaches to measure campaign performance and make improvements.
• Create compelling content tailored to specific audience needs.
• Maintain updated knowledge of FMCD market dynamics.

Fast track career growthOpportunity to work with a leading FMCD organization
A successful Lead ABM should have:

• A degree in marketing, business, or a related field.
• A strong understanding of marketing principles and methodologies.
• 8 to 12 years of experience in the marketing and advertising, particularly in digital and social.
• Proficiency in analyzing data to inform marketing strategies.
• Excellent communication and collaboration skills to work with diverse teams.
• A results-oriented mindset with a focus on achieving measurable outcomes.

The client is a well-established, large organization operating within the FMCD sector.

• Competitive salary.
• Opportunities for professional development and growth within the organization.
• A collaborative and innovative company culture.
• Exposure to the latest trends and technologies in the FMCD sector.