Job Description

Greetings from Synergy Resource Solutions, a leading HR Management Consultancy Firm.
Our client is the manufacturer of Lawn mowers and Garden machinery. They have been in this field since 1964 and have more than 50 years of experience.
Job Position: Key Account / Institutional Sales Manager
Office Timing:
Weekdays:
CTC: 45000-55000 INR monthly PLUS
? Performance-linked incentives on closures
? Travel & business expenses as per company policy
Role Overview:
The Key Account / Institutional Sales Manager will be responsible for driving large-value, institutional and bulk sales of the company's products such as lawn mowers, professional turf equipment & small agri machinery. This role focuses on non-dealer sales, handling corporate, government, PSU, infrastructure, hospitality, sports, and institutional customers, managing the complete sales cycle from lead generation to order execution.
Key Responsibilities:
1) Institutional & Key Account Sales
? Identify, develop, and manage key institutional customers, including:
? Government & PSU departments
? Municipal corporations & smart cities
? Airports, ports, railways ? Golf courses, sports stadiums, clubs
? Hotels, resorts, large real estate & industrial campuses
? Educational institutions, hospitals, factories
? Drive big-ticket orders, tenders, and bulk procurement deals.
2. Business Development & Lead Generation
? Proactively generate institutional leads through:
? Field visits, networking, references
? Consultants, contractors, facility managers
? Industry events, expos, and trade fairs
? Build long-term relationships with decision-makers and influencers.
3. Tender & Project Sales Management
? Track and evaluate government and private tenders.
? Coordinate with internal teams for:
? Technical specifications
? Pricing & commercial negotiations
? Documentation and compliance
? Lead pre-bid and post-bid discussions and negotiations.
4. Sales Process & Closure
? Conduct product demonstrations and technical presentations.
? Prepare proposals, quotations, and commercial offers.
? Negotiate pricing, payment terms, delivery schedules, and contracts.
? Ensure timely order closure and payment collection.
5. Coordination & Execution
? Act as the single point of contact for key accounts
? Coordinate with:
? Production & supply chain
? Service & installation teams
? Finance & accounts
? Ensure smooth order execution, dispatch, installation, and handover.
6. Market Intelligence & Reporting
? Track competitor activities, pricing, and institutional deals.
? Provide regular reports on:
? Pipeline & forecast
? Order closures
? Key account status
? Share market feedback to improve products and offerings.
Key Result Areas (KRAs)
? Achievement of quarterly and annual revenue targets
? Number and value of big-ticket institutional deals closed
? Conversion rate from lead ? demo ? order
? Tender participation vs win ratio
? Payment realization and account health
? Strength and continuity of key institutional relationships
Candidate Profile
Experience
? 5-10 years of experience in B2B / Institutional / Project sales
? Strong exposure to big-ticket products such as:
? Turf & landscaping equipment
? Experience in government tenders and corporate procurement preferred
Skills & Competencies
? Strong negotiation and closing skills
? Ability to handle long sales cycles
? Excellent communication & presentation skills
? Commercial understanding of pricing, margins & contracts
? Comfortable with travel and field-based selling
? Strong relationship-building ability with senior stakeholders
Educational Qualification
? Graduate in Engineering / Horticulture / Management / Commerce
? MBA (Sales / Marketing) preferred but not mandatory
Personality Traits
? Result-oriented and self-driven
? Professional and credible in front of senior clients
? High ownership and accountability
? Ability to work independently with minimal supervision
Why Join Us
? Opportunity to handle high-value, strategic institutional accounts
? Clear revenue ownership and visibility with top management
? Exposure to premium customers and large-scale projects
? Strong growth path into National / Institutional Sales Leadership
If interested, you may share updated resume with details of your present salary, expected salary & notice period.

Skills Required