Job Description

- The Retail Marketing Executive oversees the store\'s sales performance and devises effective strategies for selling products and services to customers. - As a leader of the retail marketing team, they drive promotional campaigns to elevate the brand image of products and connect with the target audience. This includes identifying and cultivating new lead cohorts to optimize return on investment.- The role involves conducting market research to uncover growth opportunities in existing or new markets. Designing impactful marketing campaigns that boost brand awareness, generate leads, and drive sales is a key responsibility. - The Executive is responsible for planning and executing below-the-line (BTL) activities, such as events, promotions, and brand placements. Regular meetings with store managers are held to analyze performance metrics and address any identified issues, with a focus on devising growth plans.- Additionally, the Executive plays a crucial role in establishing a robust network of vendors and agencies for promotional activities in specific regions. They take complete ownership of marketing campaigns, from strategy development to pre-launch, event, and post-event elements. Strategic planning based on city-specific data and trends is a core aspect of the role.- Qualifications for the position include a minimum of 2 years of experience in Retail Marketing. The ideal candidate should demonstrate the ability to consistently meet and surpass revenue targets, coupled with a proactive approach and a strong sense of ownership and passion for their work. (ref:updazz.com)

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