Job Description

We are looking for an experienced and self-driven B2B Marketing Associate. In this role, you will build awareness and execute strategic marketing plans for the company and its clients. You will work with the internal team, oversee paid and organic campaigns across multiple digital platforms, and share insights to drive strategy. You should have good experience working on multiple advertising networks, understand B2B marketing, and know how to work with multiple teams. Marketing Associate - Duties and responsibilities: Develop and manage Inbound Marketing, Demand Generation, and Account Based Marketing campaigns Oversee paid media strategy as well as an SEO strategy Create, manage, and ideate advertising campaigns for clients and optimize them to achieve the campaign goals Research competitors and provide suggestions for improvement Continuously measure the campaign against the set KPIs and metrics. Assess the results to draw insights and map inferences and suggestions from the campaigns Write ad copies for various digital platforms. Work with design teams to deliver on the creative side of the campaigns AB test campaigns and optimize them based on the testing results Analyze the effectiveness of digital campaigns. Optimize web content to improve SEO Prepare and present reports on the progress Forecast marketing campaign growth and ROI for marketing campaigns Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these technologies in developing campaigns and update current campaigns to include new information Requirements Requirements: T-Shaped Marketer with strong skills in one area of marketing with horizontal understanding across other marketing functions Proven work experience as a Digital Marketer working for a B2B focused organization Hands-on experience with Inbound Marketing, Campaigns, SEO/SEM, advertising platforms, and analytics software Experience implementing and optimizing ad campaigns across Google, Facebook, Instagram, LinkedIn, and Programmatic ad platforms Understanding Inbound Marketing and Account-Based Marketing is a plus. The know-how of weaving content and the right platform-based strategy can help you land this job In-depth knowledge of online marketing tools and technology Excellent understanding and knowledge of social media platforms Sense of ownership and pride in your performance and its impact on the company\'s success Critical thinker and problem-solving skills, Team player Good time-management skills Great interpersonal and communication skills

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