Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and SEM initiatives.
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
Perform ongoing paid keyword discovery, expansion, and optimization.
Research and analyze competitor advertising links.
Required competencies: 1. Proven SEM experience across Google, and Bing. 2. Well-versed in performance marketing, conversion, and online customer acquisition. 3. Should be flexible enough for working in different shift timings. 4. Up-to-date with the latest trends and best practices in search engine marketing. 5. Experience with bid management tools. 6. Experience with website analytics tools (e.g, Omniture, Google Analytics). 7. Strong analytical skills and experience generating SEM reports. 8. Familiarity with A/B and multivariate experiments. 9. Working knowledge of HTML, CSS, and JavaScript development and constraints. 10. Knowledge/hands-on experience to leverage the Google Adwords API for basic task efficiency.
Education Qualification:
B. Tech from a premier institute (Computer Science degree preferred) MBA will be an added advantage
Other Details
Keywords: SEM, Paid Marketing, Google Ads, Bing Ads, Shopping Ads, PPC
Industry: Internet/Ecommerce
Employement Type: PERMANENT
Location Jaipur
Job Title Jr. Executive/Executive - SEM
Experience 0.0 yrs - 2.0 yrs
CTC INR 2.50 lacs - 5.00 lacs
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