Job Title: Digital Marketing Executive
Location: Coimbatore
Department: Marketing
Experience: 1-3 years
Employment Type: Full-time
Key Responsibilities:Develop, implement, and manage digital marketing campaigns across multiple channels (Google, Facebook, Instagram, LinkedIn, etc.)
Manage and grow social media platforms through creative content and engagement strategies
Conduct keyword research and optimize website content for SEO
Plan and execute paid advertising campaigns (PPC, Display Ads, Social Media Ads)
Create and manage email marketing campaigns and newsletters
Track and analyze performance metrics to improve campaign effectiveness
Collaborate with designers, content writers, and other teams for marketing initiatives
Stay updated on digital marketing trends, tools, and best practices
Requirements:
Bachelor's degree in Marketing, Communications, or related field
0-3 years of experience in digital marketing or a related role
Knowledge of SEO, Google Analytics, Google Ads, and social media management tools
Strong understanding of content marketing and lead generation strategies
Creative mindset with good communication and analytical skills
Experience with Canva, WordPress, or basic graphic design tools
Familiarity with marketing automation tools (Mailchimp, HubSpot, etc.)
Job Type: Full-time
Work Location: In person
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