Job Title: IT and CADD Marketing Executive Overview: The Marketing Executive for IT and CADD products/services is responsible for developing and implementing marketing strategies to promote software solutions within the IT and CADD domains. The role involves understanding technological aspects and effectively communicating the value of these solutions to potential clients. Responsibilities: Marketing Strategy Development: Devise comprehensive marketing strategies and campaigns to promote IT and CADD solutions, targeting industries such as architecture, engineering, construction, manufacturing, and other relevant sectors. Product Knowledge and Presentation: Acquire in-depth knowledge of IT and CADD software and services to effectively present their features, advantages, and capabilities to potential clients. Conduct product demonstrations and presentations. Market Research and Analysis: Stay updated on industry trends, competitor analysis, and technological advancements within the IT and CADD domains. Conduct market research to identify potential opportunities and emerging market segments. Content Creation and Campaign Management: Collaborate with the marketing team to create content such as whitepapers, case studies, and website content that showcases the capabilities and benefits of IT and CADD solutions. Oversee marketing campaigns across various channels, including digital platforms and industry-specific events. Client Relationship Management: Build and maintain relationships with clients, providing support and information on IT and CADD solutions. Work closely with the sales team to address client inquiries and provide technical expertise during the sales process. Sales Support: Collaborate with the sales team to develop sales strategies and provide the necessary marketing materials and support to facilitate the sales process. Performance Monitoring and Reporting: Track marketing campaign performance, collect and analyze data, and generate reports to evaluate the effectiveness of marketing strategies. Skills and Qualifications:
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