Job Description

- Strong opportunities to progress your career- Attractive Salary & Benefits- Flexible working optionsOur client is a full-service digital consultancy that specializes in client-focused & customer-centric website design, development & digital marketing services. Our strategic initiatives consistently deliver innovative experiences that translate to better performance, customer engagement & higher ROI.The JobYou will be responsible for :- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer\'s digital journey.- Reviewing and optimising the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimise digital marketing performance.- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.- Developing and managing the editorial calendar to ensure deadlines are met.- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.- Managing relationships with external marketing agencies.- Ensuring consistency of brand voice, style and tone across all content.Ideal Candidate :- You have at least 1 year experience ideally in Digital Marketing or Content Marketing within IT industry.- You have the ability to develop engaging content for a wide range of audiences.- You are a creative marketing professional, preferably with a strong content creation and writing background.- You have working knowledge of CANVA and AI Writing tool- Experience within would be a strong advantage.- You are highly goal driven and work well in fast paced environments- You are adaptable and thrive in changing environments- You enjoy finding creative solutions to problems (ref:updazz.com)

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