Job Description

An Influencer Marketing Associate is responsible for identifying, managing, and optimizing relationships with influencers to drive brand awareness and engagement.

This role blends creativity, strategy, and data analysis to execute impactful campaigns.

Key Roles & Responsibilities

Here's a breakdown of what an Influencer Marketing Associate typically handles:

Influencer Discovery & Outreach

Identify relevant influencersacross platforms like Instagram, YouTube, TikTok, and LinkedIn Evaluate influencer fitbased on audience demographics, engagement rates, and brand alignment Initiate outreachand build long-term relationships with creators
Campaign Planning & Execution

Collaborate with marketing teamsto define campaign goals, messaging, and deliverables Negotiate contractsand manage influencer agreements Coordinate content timelinesand ensure influencers meet deadlines
Performance Tracking & Reporting

Monitor campaign metricssuch as reach, engagement, conversions, and ROI Use analytics toolsto assess influencer impact and optimize future campaigns Prepare performance reportsfor internal stakeholders
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Relationship Management Maintain ongoing communicationwith influencers to foster loyalty Resolve issuesrelated to content quality, deadlines, or brand compliance Organize events or collaborationsto deepen influencer partnerships
Creative Collaboration

Brainstorm content ideaswith influencers to ensure brand authenticity Review and approve contentbefore publication Ensure brand guidelinesare followed across all influencer posts
Job Types: Full-time, Permanent, Fresher

Pay: ?500,000.00 - ?700,000.00 per year

Work Location: In person