Job Description

Cyient is a global engineering and technology solutions company.As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems. With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization\'s culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy. Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion Develop the positioning framework for a product, platform, or software-based service lines across industries Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs Create and launch content-led thought leadership programs to create brand awareness and demand generation Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement Skills & Experience Brand Awareness, Customer Segmentation, Demand Generation, Marketing Initiatives, Marketing Programs, Marketing Strategies Cyient is an Equal Opportunity Employer. Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.

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