Job Description

The Role exists to ensure that the products, services, and product lines resonate with current and potential customers thereby enhancing market share and strengthen the brand visibility. Additionally the role incumbent also leverage customer services as a key buying factor and thus plan marketing strategy to promote brand preference.

Key Responsibilities
Responsible for brand positioning and consumer insights by working closely with members of the marketing team, management, creative and content teams, and dealer partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
Plan, create and roll out online and offline marketing campaigns and track and report efficiencies
Work closely with the social media agency to have an always on Social media strategy. Content curation and online reputation management responsibilities also sit with the incumbent
Support the dealer network with marketing plans and advertising collateral
Track and report monthly market share performance

Skills Information
Understanding of customer behaviour in different parts of country
Research oriented, with an ability to sense consumer behaviour and driven by "consumer first" approach
Adept at strategizing, implementing and optimizing marketing campaigns with a strategic focus on long term brand objectives
Excellent written and verbal communication skills
Organizational skills including attention to detail and multi-tasking skills
Negotiation Skills,
Creative mindset
Collaborator and ability to deal with ambiguity

Education

Relevant Experience
B.Tech & MBA with core specialization in Marketing
2-5 Years of experience in Brand management &, communication

Certification

Job Segment: Marketing Manager, Brand Manager, Branding, Marketing MBA, MBA, Marketing, Management
Education: MBA/ PGDMr r r r r r r BE/ B.Tech (Engineering)
Industry: Automobiles/Auto Component/Auto Ancillary, Consumer Durables/FMCG

Skills Required