Job Description

- Plan and manage promotional campaigns to internal base through channels like SMS, Whatsapp, Email, OBD, Push notifs

- Overlook automation journeys and suggest optimization to reduce cost and improve efficiency of the same

- Optimize and report regular promotional campaign performance to improve efficiency across channels

- Maintain monthly calendar across channels and regularly track funnels

- Coordination with sales to improve conversions, and minimize funnel drops

- Slicing and creating segments from internal base and updating targeted base for increasing lead generation

- Coordination with design, product, and content team to ensure timely execution of promotional and automated campaigns

- Must know the excel functions, has used platforms like moengage, netcore, webengage, and understands funnels

- Ability to multitask and successfully operate in a fast-paced environment

Key skills :

- 5-10 years of working experience managing omnichannel marketing and CRM

- Hands on experience in including Whatsapp, OBD, SMS, Whatsapp, OBD, and email marketing campaigns

- Worked and used different content types - static, videos, gifs etc

- Proven experience in working with CRM tools

- Comfortable with using analytics tools like Google analytics, Mixpanel etc

- Responsible, structured and precise work attitude, with great attention to details

- Proactive can-do attitude, problem solving skills and good team player

- Analytical skills are a plus, confident user of Excel/Google sheets, Powerpoint

- Excellent communication skills in English, additional languages are a plus.

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