Job Description

ob Title
Relationship Manager - NRI / Acquisition RM-NRI
Department / Business Unit
Retail Banking / NRI Business Vertical / Branch Banking
Job Purpose
Deepen and manage relationships with NRI customers, understanding their financial needs and offering relevant banking solutions.
Acquire new NRI (NTB - New To Bank) clients and service existing NRI clients to contribute to the growth of the bank's NRI portfolio.
Collaborate with product, operations, and branch teams to ensure seamless delivery of product & service offerings.
Key Responsibilities
Below are typical responsibilities:
Area Responsibilities
Client Acquisition Identify and acquire new NRI customers via referrals, cold-calling, network, local partners.
Client Relationship & Retention Maintain ongoing relationships with NRI clients, understand their financial goals, proactively suggest suitable products, ensure high customer satisfaction.
Sales & Cross-Selling Sell a range of NRI banking products (savings/NRE/NRO accounts, fixed deposits, remittances, loans, investments, insurance etc.); cross-sell to increase share of wallet.
Portfolio Management Monitor inflows/outflows; manage existing NRI portfolios; ensure account activation/funding; track and improve profitability.
Targets & Performance Monitoring Meet / exceed defined sales/acquisition targets; monitor performance regularly; implement corrective actions.
Service & Customer Experience Handle customer queries/complaints; ensure high service standards and speedy resolution; maintain accurate records of interactions; ensure smooth operations.
Market Awareness & Strategy Stay updated with market trends, competitor offerings, regulatory changes affecting NRIs; suggest or adapt strategies for better acquisition or service.
Collaboration Coordinate with internal teams (products, operations, legal/compliance etc.) and external partners (B2B, brokers) to support acquisition/service efforts.
Qualifications & Experience
Typical requirements:
Educational Qualification: Bachelor's degree (Finance, Commerce, Business Administration, or related field). Some roles may prefer or include postgraduate qualifications (MBA / PGDM) depending on seniority.
Relevant Experience: Varies by location and seniority. Often between 2-8 years in banking / financial services / sales / relationship management, ideally with experience in NRI products.
Skills & Competencies
Excellent communication (verbal & written) and interpersonal skills.
Strong sales & negotiation skills.
Understanding of financial products (deposits, remittances, investment, loans) and NRI banking regulations.
Customer-centric mindset; ability to build trust (even virtually / telephonically) with clients.
Good analytical skills: tracking targets, monitoring portfolio metrics, understanding market trends.
Tech savvy / comfortable using internal bank systems / CRM / digital tools.
Metrics of Success
Some of the KPIs / metrics by which the RM-NRI might be measured:
Number of new NRI customers acquired (NTB count)
Incremental deposits / liabilities from NRI clients; volumes of remittances etc.
Cross-sell rates (product per customer)
Customer satisfaction / turnaround time for service/issues, complaint resolution.
Retention / growth of existing NRI portfolio.
Key Challenges (Implicit)
Dealing with regulatory & compliance aspects specific to NRIs (e.g. tax/NRI account rules, documentation)
Making acquisition cost-effective (balancing lead generation cost vs. value)
Maintaining service quality when clients are remote, possibly overseas; time zones, communication barriers
Ensuring accurate record keeping and operations support

Skills Required