Job Description

Who we are:

Housr is a unique co-living platform which fosters mega communities through state-of-the-art, super aggregated, tech-enabled shared spaces for young working professionals.

Founded in 2018 by real estate veterans Deepak Anand and Kalpesh Mehta, Housr offers easy, hassle-free living, with the largest network and scale of co-living spaces, connecting like-minded communities and Housr's vision is to truly transform the way millennials live with high quality co-living spaces which make their lives easier, more convenient, fulfilling and memorable.

Housr Homes:

- Fully furnished and managed residences across prime locations close to working hubs and commercial spaces.

- We ensure living in a new city is completely hassle free with high safety standards and premium services.

- These are specifically designed to cater to couples and individuals who are tech-savvy and prefer an urban style of living.

The Opportunity: Job Responsibilities:

- Lead paid (Google, Facebook, Instagram), owned (social media content, organic traffic) and earned (digital PR, influencer marketing) media efforts to achieve business objectives.

- Derive occupancy and sales through various Digital platforms and campaigns along with existing team.

- Create best in class agencies network for digital marketing channels and objectively monitor output via KPIs.

- Monitor and track key metrics through building and maintaining data pipelines and dashboards for senior management.

- Set up attribution models, multi-channel tracking and quality.

- Define audience and channel strategy to achieve optimal business results in the context of the customer journey and user flow.

- Create and implement digital marketing strategies to drive awareness, traffic, sales and conversions.

- Own & deliver on user growth target. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)

- Develop robust performance reporting framework, analytics and ROI tracking for our digital channels to continually optimize and improve our marketing investments.

Qualifications & Skills Required:

- 3-6 years of prior experience working at a digital marketing agency or a high growth startup in a similar role.

- B-Tech/MBA.

- Understanding of how to plan, develop, execute, and optimize digital campaigns using paid media, affiliates, and email.

- Obsessed with website analytics tools such as Google Analytics, WebTrends, LTV, Cohorts, MAU, etc.

- Hands-on understanding of digital marketing fundamentals.

- Mandatory understanding of A/B testing, marketing analytics tools, and platforms like Facebook Business Manager & AdWords.

- Ability to fuse popular culture current affairs with business-centric advertising.

- Ability to exercise initiative, work effectively under pressure & pay attention to detail.