Job Description

Job Overview:
We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.
Key Responsibilities: * Marketing Strategy & Execution (Core Responsibility) o Develop and execute quarterly and annual marketing plans. o Plan and implement campaigns for product promotion, lead generation, and brand building. o Ensure consistent branding and messaging across all channels. o Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

• Digital Marketing (Part of the Role)

PPC & Lead Generation o Plan, manage, and optimise Google Ads and other paid campaigns. o Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. o Develop effective ad copies and assist with landing page enhancements.
SEO & Website Management o Implement on-page/off-page SEO strategies to improve organic search visibility. o Conduct keyword research, optimise content, and review analytics. o Coordinate with design/content teams to ensure SEO standards are met.

• Brand, Content & Communication o Oversee the creation of marketing content -- blogs, emails, social posts, brochures, case studies, videos, and presentations. o Maintain brand guidelines and ensure cohesive communication across the organisation. o Work with internal and external creative teams for design and content execution.

• Exhibitions, Events & Offline Marketing o Lead planning and execution of marketing for exhibitions and trade shows. o Support stall layout planning, branding materials, and event promotions. o Manage lead handling and coordination before, during, and after events.

• Lead Management & CRM Collaboration o Ensure prompt assignment of incoming leads to the respective territory managers. o Track lead flow, progress, and campaign effectiveness. o Work closely with the sales team to improve follow-up quality and conversion tracking.

• Market Research & Data Management o Conduct competitive research, pricing insights, and industry analysis. o Prepare scraping data and market intelligence reports. o Support management with MIS and performance dashboards.

• Performance Analysis & Reporting o Monitor marketing KPIs across both digital and offline activities. o Prepare regular performance reports with insights and improvement suggestions. o Conduct A/B tests and track results for continuous optimisation.

• Requirements: o Excellent communication, planning, and coordination skills. o 10+ years of experience in a marketing role (preferably B2B). o Strong understanding of digital marketing (PPC, SEO, analytics). o Ability to independently manage marketing activities with high ownership. o Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. o Understanding of website platforms (WordPress, CMS tools). o Ability to manage multiple projects and meet deadlines.

• Desirable Skills: o Experience with LinkedIn, Facebook, and Instagram marketing. o Knowledge of email marketing tools or automation platforms. o Creative thinking and copywriting ability. o Google certifications are an added advantage.

• Qualifications: o Degree in Marketing, Business, Communications, IT, or a related field.

(Working Hours/Timing: 9:30 AM to 6:30 PM) - 5 days
Interested candidate can send their resume on varsha@postaresume.co.in
Call now on +91- 6354797016

Skills Required