Job Description

Responsible for growing the businesses in line with the market pace and tapping the potential that exists for the Brand to increase market share, aiming higher profitability/margins , Maximising Brand utilisation with using marketing skills and innovating methods to sell , expanding the reach with the customers in all channels, Coordination with the Sourcing for products development/ rationalization.

Brief :

- Overall responsibility to Manage the P&L. Contribute to the Company's goals and objectives and improve market share .

- Takes Initiative, Proactive effort to consider new ways of thinking, plan for the future and ignite initiatives.

- Develop and implement marketing and sales strategies, including pricing strategies.

- Synergizing all marketing activities from social media/digital campaigns/Website and Advertising including Product Packaging & all BTL/ATL activities.

- Responsible for E.Com business with Partners & leading Regional Retail outlets, along with General Retail.

- Developing strategic alliances & Go to Market strategies & building solutions that complement the Business and Operations.

- Identify opportunities to reach new market segments /rural markets to develop and expand market share.

- Develop and execute strategic plans/forecast demand to achieve sales targets and set performance goals .

- To supervise/mentor Sales Heads & Teams of Pan India to drive the defined business objective and monitoring their performance.

- Evaluate/study market trends to determine pricing to balance costs, tracking competition (pricing changes and new products and features).

- Improving /adding new product development/product innovations in coordination with sourcing team to strengthen product portfolio .

- To Monitor Distribution Channel/develop Channel Partner engagement plans to build and strengthen relationships with them and Designing the incentive structures/schemes.

- Maintaining close interaction with the Sourcing and Quality Team .