Department: Member Engagement Marketing Who are Tide: At Tide, we\'re on a mission to save businesses time and money. We\'re the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. Using the latest tech, we design solutions with SMEs in mind and our member-driven financial platform is transforming the business banking market. Not only do we offer our members business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses. Tide is about doing what you love. We\'re looking for someone to join us on our exciting scale up journey and be a part of something special. We are wanting passionate Tideans to drive innovation and help build a best-in-class platform to support our members. You will be comfortable in ambiguous situations and will be able to navigate the evolving FinTech environment. Imagine shaping how millions of Tide members discover and engage with business banking platforms and building this on a global scale. What we\'re looking for: As the Head of Member Engagement at Tide (fondly referred to as a Tidean, a mighty challenger of the banking world) you\'ll join an ambitious team of highly motivated,
talented Tideans who love to collaborate, and are driven by helping people achieve their business ambitions. We live and breathe our values, which are to put our members first, work as one team and be data driven, as part of our team, they\'ll matter to you too. As part of this team, you will work closely with the VP and C-suite, India to ensure delivery of a robust and optimised engagement strategy. You will manage the offline and online channels to nurture, engage and retain our members to improve both customer lifetime value and the overall customer experience across multiple channel.
You will have a test and learn, data driven approach and help build out segmentation based on lifecycle, customer value, product uptake and more; targeting our members with the right content at the right time. You will help build a typology for the business to understand our members, help drive personas and user research as well being on the pulse of what\'s happening in the industry. You will be self-motivated and build strong networks across multiple areas of the business to deliver in optimising our engagement rates and deliver on our mission to save our members time and money. We want to become the most loved go-to business banking app for SMEs. About You
Let\'s not beat around the bush. We\'re an international scale up, we\'re busy! If fast paced environments, cross team exposure, inquisitive freedom and the ability to have
a real impact on a rapidly growing scale up appeals to you, then you already have the mind of a Tidean. If you have that along with the following experience, we\'d love to hear
from you.
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