Job Description

Purpose:

The incumbent\'s primary responsibility will be to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage.

Responsibilities: (include but not limited to)

Roles and Responsibilities:

- He/She will be responsible for marketing & branding, GTM strategy, demand generation, customer acquisition, campaigns, and channel development.

- Making Digital Media Strategies for Allcargo which will increase brand awareness as well as conversion rate optimization across social media platforms

- Would be responsible for supporting all full-time social media Online and Offline reps globally and increasing Inbound Web Leads

- Providing complete web solution of Digital Marketing including Marketing Automation, SEO, SEM, SMO, PPC, Web Analytics & reporting, content management, Usability, email marketing, etc. - Managing inside sales team for lead generation and conversion

- Managing Corporate Communications (Internal & External)

- Corporate website: Continuous revamp of the website (design & content) to enable the user-friendly features which connects the website visitor to the relevant content

- Leveraging social media to grow Company Brand Awareness (LinkedIn, Facebook, IT Magazines etc.)

- Communicating the brand story internally to train Sales-Team / Front-ending teams of all products Desired Candidate Profile:

- Post-graduate degree with a confident personality and a pleasing disposition

- Minimum 18 - 20 years in Marketing and Communications - Should have experience in PR & Communication - Experience in B2B Marketing

- Should have worked in a high intensity workplace

- Good business and financial acumen

- Excellent written and verbal communication skills

- Flexible, smart with strong analytical and presentation skills

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