Marketing Head
- Create a brand and communication strategy
- Translate the brand strategy into tangible marketing mix elements
- Plan the long term and rolling short term marketing calendar
- Plan and build Organization\'s brand properties
- Establish Organization strongly in the mobility ecosystem as the leader through strategic partnerships and initiatives
- Collect insights and needs from consumer and buyer behaviour Functional
- Content management
- Leverage digital presence including websites, social, online reputation
- Brand communication across online and offline
- ATL and BTL activations
- Customer Events
- Sales collaterals, marcomm
- Market research
- Assist HR with collaterals and marketing communication for driver sourcing and recruitment
- Own the end user experiences through innovating and standardizing vehicle, driver and operational levers
- Manage the key operational metrics of marketing performance
- Innovate, make continuous improvements and take new initiatives
- Create awareness and generate demand from prospective enterprise clients
- Design and deliver a fascinating brand experience for buyers, influencers and end-users
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