Job Description

Head of Marketing Overview: We are looking for an ideal candidate who will lead our marketing activities. You should handle intricate situations in a peaceful manner and take our business clientele to the optimum level. As a Head of Marketing, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services. If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you. Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Preparing and managing monthly, quarterly and annual budgets for the Marketing department Setting, monitoring and reporting on team goals. Job brief. We are looking for a Head of Marketing who\'ll lead all our marketing activities from social media and digital campaigns to advertising and creative project Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you\'re a skilled Marketing strategist, able to inspire your team members, we\'d like to meet you. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness. Responsibilities Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Prepare and manage monthly, quarterly and annual budgets for the Marketing department Set, monitor and report on team goals Design branding, positioning and pricing strategies Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Analyze consumer behavior and determine customer personas Identify opportunities to reach new market segments and expand market share Craft quarterly and annual hiring plans Monitor competition (acquisitions, pricing changes and new products and features) Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly and annual planning of company objectives Build marketing plans and budgets for the smooth operation of marketing campaigns. Prepare social media marketing campaigns and strategize them such that they align with the business objectives. Create and monitor an advertisement on various platform keeping the business vision aligned. Monitor the team goals and their execution keenly. Ensure that the website, promotional material, marketing campaign strategy are updated on a regular basis. Prepare monthly marketing budget. Create monthly reports for the marketing department. Identify opportunities to reach new market segments and expand market share. Research about the latest marketing strategies and excel in marketing endeavors competitively. Requirements and skills Work experience as Head of Marketing or VP Marketing, preferably within our industry Experience running successful marketing campaigns Solid knowledge of web analytics and Google AdWords Experience with CRM software Leadership skills with the ability to set and prioritize goals Analytical mind BSc or MSc in Marketing or relevant field Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing or a similar role. Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred. Hands-on experience in prolific marketing campaigns. Outstanding knowledge of web analytics and Google Ads. Outstanding ability to plan and manage budgets. Ability to quickly prioritize and assign tasks Excellent leadership and project management skills. Good oral and written communication skills.

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