Job Description

Hiring for Marketing Head B2B Business for Leading Electronic Brand

Job Location: Mumbai

ROLE:

- Formulating Brand/ Sub Brand / Product marketing strategy and execution of the same for building brand,new product salience and product lifecycle sustenance.

- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes. Maximising Marketing ROI.

- Leading marketing teams.

- Setting and executing Digital Marketing Calendar and Social Media Calendar.

- Develop and execute B2B marketing plans that may include SEO, SEM,PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates

- Managing Creative, Digital, PR and Media agencies along with respective team members.

- Creative development and production.

- Preparing Digital and Non Digital Media Plans.

- Managing relationships and co-marketing program with Industry ecosystem partners with deep understanding and adherence to co-marketing guidelines.

- Co-ordinating with sales teams for channel specific marketing actions. Development of Channel Specific marketing initiatives and execution of the same.

- Integrating marketing actions with external partner organisations and other functions within the organisations.

- Managing ORM on all social media handles and consumer forums.

- Guiding PR efforts and facilitating execution of PR activities. Preparing Marketing Budgets for specific periods and tracking.

- Competition Track and benchmarking.

- Analytics and activity impact reports preparation

Anju Salunke
Smart Source