Job Description

Head Of Marketing - Edtech/ Internet Ecommerce

1. Strategic Marketing Planning:

- Develop and execute a cohesive marketing strategy aligned with the business objectives of the Undergrad and Executive Education business.

- Identify key target audiences and segments, and tailor marketing efforts to effectively reach and engage them.

2. Brand Development:

- Define and strengthen the brand identity for the Executive Education business, ensuring consistency across all marketing materials and communications.

- Develop compelling messaging and positioning that resonates with corporate clients and individual learners.

3. Digital PR Strategy:

- Develop and execute a comprehensive digital PR strategy to increase brand awareness, drive traffic, and generate positive online coverage for our Undergrad and Executive Education programs.

- Identify key online media outlets, blogs, influencers, and platforms relevant to the education and business sectors.

4. Content Creation and Distribution:

- Oversee the creation and distribution of high-quality content, including blog posts, whitepapers, videos, webinars, and social media content.

- Lead digital marketing campaigns to drive lead generation, customer engagement, and program enrolment.

5. Lead Generation and Conversion:

- Develop and implement lead generation strategies, leveraging various channels such as email marketing, social media, SEO, and SEM.

- Optimize conversion funnels and landing pages to maximize the number of qualified leads.

6. Marketing Analytics:

- Establish KPIs to measure the effectiveness of marketing initiatives and campaigns.

- Analyze performance data, generate insights, and make data-driven recommendations for continuous improvement.

7. Event Management:

- Plan, coordinate, and execute events, workshops, and webinars to showcase the value of our executive education programs.

- Collaborate with cross-functional teams to ensure seamless event execution.

8. Public Relations and Partnerships:

- Build and maintain relationships with media contacts, industry influencers, and potential partners.

- Identify opportunities for strategic partnerships and collaborations to enhance the reach and impact of our marketing efforts.

9. Budget Management:

- Develop and manage the marketing budget, allocating resources effectively to achieve marketing goals.

10. Team Leadership:

- Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.

- Provide guidance and support to team members to ensure their professional growth and development.

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