Job Description

:
1) Job Purpose:
To lead Strategy, Marketing, and Digital transformation for Eternia by driving organization-wide growth priorities, building brand equity, and delivering scalable digital experiences. The role focuses on business acceleration through data-driven decision-making, market understanding, and strong cross-functional execution.
2) Job Context & Major Challenges
Eternia is a SBU of Hindalco Industires Limited, dealing in premium doors, windows & facade solutions across both B2B & B2C.
Eternia operates in a complex, fragmented building materials market, with high involvement purchase cycles and multiple stakeholders, offering a customised product requiring last mile installation. The challenge lies in solving for consumer trust, fragmented channel behaviour, and scale-readiness -- while building a premium, differentiated brand.
The role requires balancing three distinct but interconnected verticals. Strategic leadership is essential to identify long-term opportunities, shape growth levers, and enable strong internal systems. At the same time, marketing execution needs to be insight-led yet agile, and digital transformation must be grounded in business outcomes, not just tools.
The ability to influence without authority, work through others, and stitch together cross-functional action is key to success.
3) Key Result Areas:
Key Result Areas
Supporting Actions (Max 1325 Characters)
Strategy Role
Drive Strategic Business Agenda
Identify and solve organizational constraints; set strategic priorities; design and track business OKRs
Guide Cross-functional Strategic Projects
Lead high-impact initiatives (e.g., pricing, GTM , channel revamp); align with business and function heads
Anchor Planning & Review Cadence
Design and manage planning cycles, performance tracking, dashboards, and key initiatives (NPD, New Plant, etc.)
Organizational Process Design & Digitization
Identify process gaps across functions; re-engineer workflows and digitize for scalability, speed, and governance
Influence Across Leadership
Build strong peer relationships to align Sales, Service, Supply Chain, Manufacturing, Design Finance toward common strategic objectives
Strengthen Data Infrastructure
Enable unified data views and KPI visibility via digital integrations and dashboards
Marketing Role
Build and Strengthen Brand
Define and codify brand compass, positioning, and narrative; ensure consistency across all touchpoints
Scale Consumer Demand
Drive demand through integrated digital, referral, Architects and offline levers; shape performance marketing and content; Full funnel marketing
Digital Role
Own Digital Roadmap
Define digital vision; Identify organizational bottlenecks & differentiation potentials; prioritize and sequence tech initiatives for CX, backend, and enablers
Integrate Digital + CX Journeys
Ensure smooth consumer and channel journeys; Drive usage of future forward tools; Drive a culture of integrated data culture
Overall
Develop High-performing Teams
Mentor and coach team members; foster ownership and decision-making; ensure alignment to business objectives and functional vision; create a culture of collaboration, continuous learning, and innovation across all three departments

Skills Required