Here are some responsibilities of a Head of Marketing:
- Handling the Govt Promotional activities/PR
- Strategic planning: Develop strategies, set goals, and manage budgets
- Brand building: Ensure consistent brand messaging
- Media planning & buying
- Market expansion: Identify market expansion opportunities
- Marketing and sales: Coordinate all marketing and sales work
- Marketing media: Market media assets through promotions and events
- Integrated channels: Use integrated channels to attract customers and increase brand awareness
- General marketing: Oversee general marketing, communications, and public relations effort
- To create an ecosystem for an SME brand where the marketing deliverables are not effected due to resources
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