Job Description

Key Responsibilities:
Marketing Strategy & Planning:
Develop and implement marketing strategies in line with company objectives.
Plan and oversee campaigns across digital, print, and social media platforms.
Campaign Management:
Lead end-to-end campaign execution including planning, budgeting, rollout, and analysis.
Coordinate with creative, digital, and content teams to deliver campaigns on time and within budget.
Digital Marketing:
Manage SEO, SEM, email marketing, paid advertising, and social media channels.
Monitor web traffic, conversion rates, and performance metrics using analytics tools.
Brand Management:
Maintain and enhance the brands voice and image across all marketing channels.
Ensure consistent brand messaging and visual identity.
Market Research & Competitor Analysis:
Conduct market analysis to identify trends, opportunities, and target audiences.
Track competitor activity and suggest improvements.
Team & Stakeholder Collaboration:
Collaborate with sales, product, and other internal teams to align marketing with business goals.
Manage and mentor junior marketing staff or external vendors/agencies.
Reporting & Optimization:
Analyze campaign performance and prepare regular reports on marketing effectiveness.
Adjust strategies based on data insights and market feedback