Job Description

Head Marketing :

- The purpose of this job is to create a long term brand/ marketing strategy and communication plan.

- New product launch presentation defining the product, its key USP, Marketing communication/initiatives, placement plan & sell through plan

- Manage Life Cycle of new product to be introduced and

- Provide inputs & suggest new product on the basis of Market demand & identified gaps basis competitive scenario.

- Design the Packaging Strategy of the brand as per the decided category clearly stating the guidelines to be followed - Label/User manual/MRP stickers

- Inventory Management : Tracking stock & suggesting corrective action in terms of liquidation plan for the models

- Creating sales tools and collaterals.

- Defining core Brand Values

- Coordinate with Marketing agency to develop a robust Brand Strategy that defines the brand, objectives, stating the target segment, defining the role, Brand identity, positioning , Brand Guidelines & Brand character

- Define and regularly measure brand score within channel / consume

- Prepare written briefs for the creative development of various marketing initiatives in terms of Product Packaging, Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines

- Develop and execute marketing plans by distributors for states based on the sales plan in consultation with sales.

- Coordinate & negotiate with Media Publication/Channels directly to ensure best deals for the company

- Marketing Activities to weighed on the effectiveness in terms of return on investment (Sales/Visibility/Brand building)

- Engaging the channel with innovative schemes/programs that build motivation to the sell

- Write press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

- Develop and maintain the company\'s corporate image and identity.

- Manage special events such as sponsorships, new product launch, or other activities the firm supports in order to gain public attention through the media without advertising directly.

- Draft speeches for company executives, and arrange interviews and other forms of contact for them.

- Evaluate advertising and promotion programs for compatibility with public relations efforts.

- Formulate policies and procedures related to public information programs, working with public relations agency.

- Manage communications budgets.

- Manage in-house communication courses and maintain archives

- Observe and report on social, economic and political trends that might affect employers

- Develop tools of trade in terms of Product catalogue, Product Pocket card etc. for the sales team/channel

- Provide updates to sales team/business partner by mail/SMS in terms of New launches, product availability, product features & top selling model

- Coordinate with the Agencies to develop and refresh new websites in terms of content and engagement

- Search engine optimisation (SEO) - Keeping track of improvement in Ranking of company website on the search engine

- Keeping tab of activities of the Digital agency in the social Media Platform & suggest areas of improvements

- Work on achieving long milestones in digital media

- Product strategy

- Competition tracking & analysis to align marketing

- Product gap analysis

- Product & communication initiatives with the market requirements

- Keep track of new product launches of competitors detail out the effect on current product line up

- Tracking of Marketing activities in terms of ATL, BTL & schemes

- New product launch - Competition comparison

- Guiding team about the core values of system

- Developing team member for next level

- Ensure job clarity to all team member

- Periodic review of team performance

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