Job Description

Head - Digital Marketing - As a Digital Marketing Lead, you will devise strategies and empower us to drive usage, delight customers, works towards customer acquisition and retention, and grow them. Responsibilities :- Creating & executing effective convertible performance marketing campaigns.- Managing budget & campaigns across all Digital platforms to drive the desired return on investment.- Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook and affiliates.- Plan and manage paid social media campaigns and assist content and brand teams.- Use marketing analytics tools such as AppFlyer, Google analytics, Clevertap to analyse & track the ROI & CAC for each marketing campaign.- Working closely with management to discuss conversion improvement strategies, feedback & results.- Analyzing sales funnels, trends & understanding customer behavior.- Research & implement marketing tools to boost our promotional efforts- Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.Requirements :- 5-8 years of experience. Led team & has a deep understanding of all facets of content marketing.- Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.- You are highly goal oriented individual with good communication skills.- Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.- Expertise with Firebase, GTM, Google Analytics.- Experience in generating leads and achieving long term sustainable growth.- Experience in working with creative teams to give constructive feedback for performance marketing.- A strong portfolio to demonstrate your skill set (ref:updazz.com)

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