Job Description

Printstop : - Our vision is \'to transform the procurement processes of large enterprises and make happy and efficient workplaces\' We are a 16-year-old bootstrapped company, profitable and growing year on year with a team size of 120. We have carved our niche in the printing and corporate gifting industry with our products and technology-enabled platform solutions (Mandaala). We sell products that include:1. Printed products like business cards, brochures, standees etc and2. Branded merchandise products: We have logo branding capabilities using technologies like Laser engraving, UV printing, embroidery etc on 40+ product categories like apparel, bottles, pens, backpacks etc- Mandaala by PrintStop is a SaaS-based platform for Enterprises and it automates the order-to-delivery workflows for branded merchandise, onboarding kits, stationery, marketing collateral, corporate gifts, and a lot more. Using Mandaala\'s digital portals for specific products, large organizations automate the manual effort, eliminate errors in artworks, enable inbuilt approvals, and get complete visibility of spending, thus reducing the effort required by almost 80%. We serve 2 customer segments namely SMEs (to know more visit https://www.printstop.co.in/) and large Enterprises (to know more visit https://www.mandaala.com/) like Dr. Reddys, Infosys, Tech M, HDFC Life, Deloitte.- We are a Great Place to Work and our average employee tenure is 5 years. Our people love to grow with us :)Role Marketing Manager :- The primary responsibility of this role is to drive and own the KRAs of Printstop\'s marketing function. The Primary objective of the function is lead generation for the Enterprise and SME verticals as well as building the brand to be a thought leader in corporate printing and gifting industry.- This role will lead a team of 3 members. Type : Full timeLocation : MumbaiQualifications & Experience: A bachelor\'s degree in marketing, business, communications, or a related field. Minimum 7 years of digital marketing experience with at least 3 years of experience in b2b where the main kpi was lead generation- Any of the below experiences will be a value add: - Scaling a b2b brand- Working with SaaS- Working in the printing or gifting industrySkillsets Primary :1. Adept with B2B content strategy and execution2. Excellent verbal and written communication3. Strong Business acumen: customer - product - value proposition4. In-depth execution knowledge of multiple lead generation channels for b2b5. Strong Story Telling Skills (Ability to identify/create stories and convert them to marketing ideas, and campaigns)6. Strong understanding of strategies to build a b2b brand7. Strong attention to detail8. Strong project/task management9. Strong time management skills with the ability to multitask10. Strong leadership skills11. Strong Analytical skills12. Is a Self-starterSecondary :1. Strong understanding of SEO2. Industry knowledge and updated on Marketing trends3. Well networked4. Knowledge about PRKey Responsibilities :1. Develop and execute a comprehensive marketing strategy aligned with business objectives, focusing on lead generation and brand building.2. Lead a talented marketing team, fostering a collaborative and innovative work culture. 3. Drive successful lead generation campaigns for both SMEs and large enterprises, utilizing a mix of digital marketing channels. 4. Elevate the PrintStop & Mandala brand by implementing strategies that position us as a thought leader in the corporate printing and gifting industry. 5. Leverage digital marketing, content creation, SEO, SEM, social media, and email campaigns to enhance online presence and customer engagement. 6. Analyze data and key performance indicators to assess the success of marketing initiatives and make data-driven adjustments. 7. Collaborate with Sales, Product, and Customer Success teams to ensure consistent messaging and a unified customer experience. 8. Manage marketing budgets effectively, ensuring a strong return on investment. 9. Represent PrintStop at industry events, conferences, and through thought leadership initiatives. (ref:updazz.com)

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