Job Description

The Role Responsibilities

Summary

• The role holder has to develop an understanding of the market opportunities, implement strategies and bring communications and marketing expertise to deliver business objectives that are aligned with the markets\xe2\x80\x99 corporate plan, Group Corporate Affairs and Brand and Marketing strategy and brand guidelines.
• Contribute to overall Corporate Affairs and Brand & Marketing Asia visions/priorities for South Asia markets, with primary responsibility for India franchise.
• Lead and coordinate CPBB Marketing efforts for key markets in South Asia
• Work with the functions\xe2\x80\x99 country/cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank
• Lead crisis communications which includes advising Country Management Team on issues management
• Work in partnership with CPBB Head India, Group CPBB marketing head and business stakeholders to ensure all segment and product campaigns have a business focus aligned to full year strategic priorities.
• Grow affluent brand awareness and consideration through brand campaigns and segment/product campaigns.
• Execute consistent CCIB marketing campaigns to reinforce the Bank\xe2\x80\x99s branding across the different business segments in India.
• Represent key South Asian countries in CPBB Marketing agenda and development
• Provide oversight to South Asia markets to ensure consistency in partnership with stakeholders which include:

• India & Country CMT members
• CABM Heads in Bangladesh, Sri Lanka and Nepal and their CEOs
• Head CABM Asia
• Global Head, CPBB Marketing and Global Head of CCIB Marketing

Responsibilities

Strategy

• Strategise and deliver quality marketing activities to drive exceptional client experiences utilising the right media assets and platforms with optimal efficiency and effectiveness.
• Strategise and deliver quality sponsorship and community investment initiatives to augment the Bank\xe2\x80\x99s presence in the markets
• Manage resources to budget and implementation of CABM comms and marketing plans.
• Lead for delivering governance, issues and risk (operational and reputational) for CABM in India and oversee the governance standards across South Asia markets.

Processes

• Ensure both functions follow their desk operating instructions
• Manage the KCSA and Operational Risk standards for the Corporate Affairs and Brand and Marketing teams in the region
• Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M and CA to make sure end to end alignment is in place.
• Proactively manage advertising and media agencies
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies

People & Talent

• Work with the Regional and Cluster CEO to create a strong professional team of Corporate Affairs and Marketing professionals
• Able to share and advise on best practices and emerging developments across the region
• Enhance leadership capability and create a culture of talent development and empowerment in both functions. Champion capability and training requirements for the CABM teams
• Build in best practice to allow for solutions that are on message with the CA strategy globally and partner with COE;s within CA and B&M to make sure end to end alignment is in place
• Assess and measure the team\xe2\x80\x99s activities to ensure alignment with plans, forecasts and capacity models

Risk Management

• Demonstrate shift towards anticipation of risk
• Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures
• Provide leadership and co-ordination of issues and crisis communications to the functions at regional and country levels
• Work with the Asia Head of CABM, to manage key projects and strategy changes that need to be communicated across the Bank in Asia

Governance

• Accountability for the Corporate Affairs and Brand & Marketing budgets and scorecards.
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Corporate Affairs and Brand & Marketing teams
• For Corporate Affairs, be Reputation Risk Control Owner\xe2\x80\x99s representative, enforcing the associated policies and procedures across the Bank

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the India team to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles: The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal - functional

• Asia Head of Corporate Affairs & Brand & Marketing
• CPBB/CCIB Global Head, Brand and Marketing
• Corporate Affairs and Brand & Marketing Management Group members

Internal \xe2\x80\x93 regional and country level

• Regional and Country CEOs
• Regional and Country Client Business Heads
• Regional and Country Functions Heads

External

• Advertising agencies
• Media agencies
• Vendors and suppliers
• Newspaper editors and journalists
• Non-Governmental Organisations
• Representatives in Central Government departments
• Develop profile with relevant professional PR bodies in key regions
• Network with regional peers in the industry and other sectors

Other Responsibilities

• Embed Here for good and Group\xe2\x80\x99s brand and values; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats);

Delegated Authorities:

• Delegated authority defined by SCB Group or SCB subsidiaries and Regulators.

Functional

• Senior stakeholder influencing and engagement skills.
• Strong track record of communications experience preferably gained in a global or mulit-national environment.
• Strong track record of managing teams across diverse markets
• Experience across digital platforms and background in communication channels and digital platforms.
• Strategic advocacy and communications planning skills.
• Excellent inter-personal and presentational skills.
• Outstanding written communications skills.
• Strong understanding of operational aspects of the function.
• Enthused and experienced in training/ mentoring across a variety of different cultures.
• Must be capable of working in a matrix environment.
• Ability to act as a thought leader internally and externally throughout the organisation.
• Tertiary qualifications in an appropriate communications discipline.

Our Ideal Candidate

Key Behaviours

• Ability to work with senior management to develop and roll out approved strategy.
• Business acumen and experience with managing a crisis situation in a complex market
• Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
• Responsibility and perseverance

Delegated Authorities:

• Delegated authority defined by SCB Group or SCB subsidiaries and Regulators.

Functional

• Senior stakeholder influencing and engagement skills.
• Strong track record of communications experience, preferably gained in a global or mulit-national environment.
• Strong track record of managing teams across diverse markets
• Experience across digital platforms and background in communication channels and digital platforms.
• Strategic advocacy and communications planning skills.
• Excellent inter-personal and presentational skills.
• Outstanding written communications skills.
• Strong understanding of operational aspects of the function.
• Enthused and experienced in training/ mentoring across a variety of different cultures.
• Must be capable of working in a matrix environment.
• Ability to act as a thought leader internally and externally throughout the organisation.
• Tertiary qualifications in an appropriate communications discipline.

Role Specific Competencies

• Manage Conduct
• Manage Risk
• Manage People
• Reputation Risk Management
• Internal Communications Management
• Handling the Media
• Sponsorship management & community investment
• Brand Awareness and Marketing

About Standard Chartered

We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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