Job Description

Product Strategy and Vision Define and articulate the vision for the product, focusing on optimizing for search engines while ensuring a great UX. Align this vision with the company\'s broader goals and consumer needs e.g. building valuable digital tools for consumers Technical Leadership Lead the development and implementation of technical solutions that enhance SEO. This includes overseeing website architecture, implementing schema markup, ensuring mobile optimization, and being able to fluently communicate with technology teams. Cross-Functional Collaboration Act as the liaison between the tech team (developers) and non-tech team (content, keyword research, PR etc). Data-Driven Decision Making Utilize data analytics to inform product decisions. Oversee the data analysis processes, ensuring that insights gained from SEO data are effectively used to guide product development and optimization. Proficient in tools like Google Analytics, Metabase, Looker Studio etc Web UX Optimization Ensure that the product not only ranks well in search engines but also provides an engaging and efficient user experience. Balance the technical aspects of SEO with user-centered design principles. Proficient in wireframing using tools like Balsamiq/ Figma etc. Innovation and Research Keep abreast of the latest trends and technologies in SEO, consumer web products and AI. Stakeholder Management Communicate effectively with all stakeholders, including senior management, to advocate for the product\'s SEO and user experience needs. Provide clear, data-backed explanations of strategies and results. Performance Monitoring Drive KPIs for SEO and product performance. Regularly review metrics to assess the product\'s success and identify areas for improvement. Budget and Resource Management Efficiently manage the budget and resources allocated for SEO and product development. Ensure optimal use of tools, technologies, and external partnerships. Must Have Tools & Proficiencies : Data: Excel/ Google Analytics/ Tableau/ Looker Studio Project Management: Jira/ Asana/ Clickup etc Wireframing: Balsamiq or similar Great to Have Tools & Proficiencies Data: SEMrush/Ahrefs/Moz, SQL/ Metabase UX: Adobe XD, Sketch, Figma, Hotjar A/B Testing: Optimizely, VWO Technical SEO: Screaming Frog or similar

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