Job Description

Key Responsibilities

Develop and execute comprehensive

B2B lead generation strategies

aligned with business growth objectives. Leverage

market research, customer insights, and competitive intelligence

to build impactful campaigns. Plan, manage, and optimize lead generation initiatives to ensure

timely execution and maximum ROI

. Utilize

marketing automation tools

to streamline workflows, nurture leads, and improve conversion rates. Drive

social selling strategies

, particularly on LinkedIn, to expand reach and generate high-quality leads. Lead and oversee

Email Marketing, LinkedIn Outreach, and Inside Sales teams

, ensuring alignment and performance. Ensure effective

lead qualification and handoff

to sales teams. Track campaign performance using

data-driven metrics

(CTR, CPL, MQLs, SQLs, conversion rates). Continuously analyze data to

optimize campaigns and improve effectiveness

. Collaborate closely with sales, content, and product teams to align messaging and targeting.

Required Skills & Competencies

Strong expertise in

B2B lead generation and demand generation

. Hands-on experience with

marketing automation platforms

(e.g., HubSpot, Marketo, Pardot, Zoho). Proficiency in

LinkedIn outreach, social selling, and email campaigns

. Experience managing

inside sales or SDR teams

. Strong analytical mindset with experience in

performance tracking and reporting

. Ability to translate data insights into

actionable improvements

. Excellent communication and stakeholder management skills. Proven ability to manage multiple campaigns and teams simultaneously.
Job Type: Full-time

Pay: Up to ₹1,800,000.00 per year

Benefits:

Health insurance Provident Fund Work from home
Language:

English (Preferred)
Work Location: Remote