Growth Marketing Manager (performance Marketing)
Year Mohali, Punjab, India
Job Description
b'
Experience:
Lcoation:
Sector 82, Mohali
About the Role:
We are seeking a passionate and opportunity-driven Growth Manager with a deep understanding of third-party digital ad platforms to fuel our brand retention, user acquisition and business growth. You will be responsible for crafting and executing high-performing performance marketing campaigns, maximizing ROI on ad spend, and identifying and implementing growth strategies across various channels.
Responsibilities:
- Develop and execute performance marketing campaigns across multiple
third-party ad platforms aligned with business objectives. - Build and optimize targeted audience segments across platforms to reach ideal
customers. - Manage campaign budgets and bidding strategies to ensure efficient ad spend
and maximize ROI. - A/B test and continually optimize campaigns for improved performance and
conversion rates. Analyze campaign data and generate comprehensive reports to identify insights
and opportunities for improvement. - Growth Strategy:
Identify and evaluate new and emerging performance marketing channels and
tactics. - Identify and evaluate new and emerging performance marketing channels and
tactics. - Recommend and implement growth strategies to scale user acquisition and
engagement. - Collaborate with cross-functional teams (product, development, and design) to ensure alignment of marketing campaigns with product offerings and user experience.
- Stay up-to-date on industry trends and best practices in performance marketing
and third-party ad platforms.
- Regularly present campaign performance data and insights to stakeholders.
- Proactively communicate campaign status and potential challenges to leadership
teams. - Develop and maintain strong relationships with third-party advertising partners.
Qualifications:
- 5+ years of experience in performance marketing with a proven track record of success in driving user acquisition and ROI through paid advertising campaigns.
- Deep expertise in multiple third-party digital ad platforms, including Google Ads,
Facebook Ads, and programmatic advertising. - Strong analytical skills and experience with data visualization tools (e.g., Google
Analytics). - Good communication, presentation, and collaboration skills.
- Strategic thinking and problem-solving skills.
- Passion for data-driven marketing and staying ahead of industry trends.
Bonus Points:
- Experience managing performance marketing budgets.
- Knowledge of user acquisition channels beyond paid advertising (e.g., SEO, content
marketing, affiliate marketing). - Experience working with programmatic platforms.
- Experience in a fast-paced, startup environment.
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Job Detail
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Job IdJD3242218
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMohali, Punjab, India
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EducationNot mentioned
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ExperienceYear