Job Description

WELCOME TO OLX AUTOS & OLX GROUP

Over 300M monthly active users; US $1.6 billion in revenue and 18% revenue growth (FY 2021; 36% growth in FY2020); Part of Naspers’ Prosus, one of the biggest technology investors in the world (An early investor in Tencent and the owner of StackOverFlow). +30 countries. +20 Brands. Powered by +10,000 employees representing 81 nationalities.


That’s what’s on our plate at OLX Group. And that's why we need your help. Join Us. Shape your career with us.

Part of the OLX Group, with 5,000+ employees and 500+ inspection centers across the Americas, and Asia, OLX Autos manages a truly global car marketplace. OLX Autos is the smart way to sell your car. We offer one-stop solutions that are safe, convenient, and offer guaranteed peace of mind for both buyer and seller.

WHAT ARE YOUR RESPONSIBILITIES

• Manage and deliver upon the key marketing metrics (for Paid and Unpaid Channels)- wrt leads and appointments on a month-on-month basis, Channel-wise, City-wise.
• Drive efficiencies through the marketing funnel metrics - L2A, A2I, I2P by channel, by city, Cost per Procurement & run central projects to improve upon it.
• Collaborate with the marketing team (Brand Marketing and Performance Marketing) to better manage planning & execution of marketing budgets to be the custodian of the marketing KPIs and deliver total leads and appointment targets on a monthly basis.
• Collaborate with Operations / Process Management (Call Center and Sales Operations) for identified market specific interventions, process-related issues, and gaps, in conjunction with the marketing teams.
• Cross-Selling - work with other categories, channels within the organisation to develop innovative solutions to drive higher leads - e.g. Classifieds, OLX, CLM etc..
• Work with the brand marketing and performance marketing teams to improve CPP, % CPP on a monthly basis.
• Find innovative hacks and collaborate with teams to drive better funnel conversion from visitor to traffic to leads - from own website & other channels.
• Analyze data, business & market trends, and opportunity areas for growth or attaining efficiencies with overlapping business processes, to develop data-backed insights & recommend new strategies.
• ROI-driven marketing strategies that drive the direction of landing pages, websites, copy, layouts, and funnels that are designed to convert
• Develop, monitor, and improve live campaigns, analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.

KEY REQUIREMENTS

• MBA for a Premium institute with 10+ years of work experience
• 3+ years of experience in a tech-driven business environment / Operations Mgmt
• 3+ years of experience in Project Management/ Business AnalyticsWorking knowledge and ability to understand and influence CC Operations, 3rd party led affiliate operations, Performance Marketing, Brand Marketing led initiatives.
• Experience of digital marketing (Search, Display, CRM) is a plus
• Strong analytical ability to turn complex data & insights into easily understood data stories & a data driven approach to decision making
• Detail oriented, good at problem solving
• Ability to lead with influence & work collaboratively with multiple cross-functional teams

A BIT MORE ABOUT US


Discover OLX Autos Inside Out blog here
Discover why you should join OLX Group & OLX Autos now
Check our careers website here.
Check out our talent, product, engineering and design blogs here
Follow us on Linkedin.

We encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role. We are committed to building an inclusive culture that seeks out the diverse perspectives and experiences of our people and becomes a company superpower and strategic competitive advantage.

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