Job Description

- Strong Head of Growth/Retention/Acquisition profile focused on B2C Apps - Must have minimum 12+ YOE in app acquisition, growth and retention of digital products- Proven track record of driving acquisition, engagement, retention, churn reduction, and conversion for large-scale consumer apps. - Must have team leading experience and cross-functional collaboration across product, tech, and marketing- Expertise in mobile app analytics, funnel optimization, A/B testing, growth experimentation, customer insight generation, marketing automation tools, and dashboarding for KPI visibility.- Mandatory - Top Rankings B2C AppsApp Growth & Acquisition:- Drive new user acquisition through performance marketing, app store optimization, and partnerships.- Analyze app download metrics and identify opportunities to scale footprints.Engagement Strategy:- Develop engagement strategies to increase app stickiness and time spent.- Leverage analytics to understand which products/features are most viewed and optimize accordingly.Retention & Conversion:- Implement strategies to reduce app uninstall rates.- Drive conversion funnel from first interaction to transaction/business impact.Data-Driven Insights & Reporting:- Track, measure, and report KPIs across acquisition, engagement, retention, and conversions.- Benchmark against top apps (fintech, e-commerce, lifestyle) like Navi, CRED, Paytm, Porter, Myntra.Leadership & Team Management:- Lead and mentor a team of 15, ensuring high performance and alignment with business goals.- Collaborate cross-functionally with Product, Marketing, and Tech teams.Innovation & AI Adoption:- Incorporate AI-driven insights and performance marketing strategies to improve targeting, personalization, and campaign efficiency.Ideal Candidate:- Strong expertise in app growth, product management, and digital marketing.- Proven track record in acquisition, engagement, retention, and conversion strategies.- Deep understanding of mobile app analytics, funnels, ASO, and user behavior insights.- Familiarity with AI-based marketing tools, personalization engines, and performance marketing campaigns.- Strong leadership, stakeholder management, and strategic thinking.Qualifications & Experience:- Minimum 12-14 years of relevant experience in app management, growth, or digital product leadership.- Experience leading mid to large teams (10+ members).- Exposure to fintech/e-commerce/consumer apps preferred.- Strong analytical mindset with hands-on experience in growth metrics and optimization. (ref:updazz.com)

Skills Required