Job Description

Desirable Qualifications Graduate in Science / Pharmacy. MBA/PGDBA in Sales and Marketing Experience (minimum) Pharmaceutical product Management experience of 4 years (preferably in MNC) as brand manager Additional exposure of sales preferred Exposure to managing Key Accounts / dealing with Key Opinion Leaders Therapy experience - Orthopedics , Rheumatology , Nephrology super specialty Critical Attributes / Qualities Strategic thinking Analytical skills Learning attitude Functional & Technical Knowledge on therapy areas owned and other therapies in the division. Excellent Communication Skills. Cross functional co-ordination. Demonstrates creativity, innovation and drive for results. Ability to influence, lead and develop team. Problem solving and decision making skills Time management and multi tasking skills Planning and organizing skills for short term and long term. Brief Achieve top-line, market share and bottom-line targets for the brands assigned Analyze market conditions and forecast sales and market share. Independently handle brand management responsibility for allocated brands. Monitor ROI on brand strategies. Monitor competitor activities. Undertake feasibility analysis/ market research for new opportunities. Conduct research to analyze customer behavior and design strategies accordingly. Evaluate opportunities to increase PC for the brands. Develop and implement marketing strategies for brands owned to achieve desired goals. Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies Ensure quality and timely delivery of inputs to field force. Maintain advertising budgets within targets. Undertake fieldwork to capture insights. Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. Conduct CSM and other sales meetings Divisional initiatives which are of significant impact to the business / orgn. (for eg: revamping the specialty coverage, cross-functional projects, etc.) Buddy to new brand managers in the team Mentor / guide to management trainees in the team Reporting Authority: Marketing Manager

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