Job Description

Performance Marketing Manager will manage digital paid advertising across channels (Google, Meta, affiliates, native, social). The role focuses on campaign-specific results, driving acquisition while maintaining COA. Requires expertise in paid media, analytics, audience targeting, stakeholder & partner management to deliver strong lead generation and sales growth.
Plan, create, and manage paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, affiliates.
Generate regular reports on campaign performance and present findings to stakeholders.
Work closely with sales, product, and marketing teams to align campaigns with business objectives.
Business Delivery while maintaining COA
Stake holder management
Perform A/B testing on ad creatives, landing pages, and targeting strategies.
Stay updated on industry trends, platform updates, and best practices in paid marketing.
Monitor campaign performance using analytics tools; analyze data to identify trends, insights, and areas for improvement.
Be a part of the growing digital channel for a leading brandGrowth opportunity

• 7-12 years of experience on the brand side (not agency) in BFSI, NBFC, FMCG, Insurance, Fintech, or E-commerce
• Proven ability in stakeholder management and handling large monthly spends (?5-8 Cr)
• Strong expertise in performance marketing & paid advertising (Google, Meta, COA management, lead gen campaigns)
• Hands-on experience with marketing automation & CRM tools (Webengage, Lemnisk, MoEngage, etc.)

The hiring organisation is a large health insurance provider known for its innovative products and customer-centric approach. The company operates in a fast-paced environment and focuses on delivering excellence in the insurance industry.

• Opportunity to work in a leading health insurance organisation.
• Collaborative and supportive company culture.

Skills Required