Introduction
At IBM, work is more than a job - it\'s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you\'ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world\'s most challenging problems? If so, lets talk.

Your Role and Responsibilities
The Geo Event Lead is responsible for local event planning and execution of large scale, in-person technical conferences to small \xe2\x80\x9cregional in a box\xe2\x80\x9d virtual and physical experiences in their assigned Geo. This position reports to the Events Leader/FLM in Global Sales and dotted lines into the Marketing Geo Event Leader.

Key Job Responsibilities

• Overall Geo stakeholder integration:
  • Own overall planning, execution, and outcomes for local TechXchange events using repeatable global approach/structure working closely with Global TechXchange Leads and Geo aligned Technical Sales/Field Marketing Leaders
  • Participate in weekly Global TechXchange team project plan meetings, workstream calls, stand-ups, etc.; represent TechXchange in regular local Marketing Event team calls with Marketing Geo Event Leader
  • Facilitate overall project management including identification of critical workstreams, workstream owners, key milestones, dependencies, and due dates; work with global event manager(s) to monitor and track process by Geo in Airtable
  • Provide monthly showcase email to Geo Stakeholders on recent TechXchange activities and KPIs
  • Ensure adherence with Marketing Global Event Process and IBM security, data privacy, and safety measures
• Geo landing global conference:
  • Collaborate with Geo specific IBM stakeholders on conference vision, performance, and expectations including city/site selection, registration targets by Market/Brand, payment collection process validation/approval (sponsors + attendee paid registration model), post event RLM strategy, etc.
  • Lead interlocks with Geo specific IBM stakeholders to align on key speakers, localization of content, call for papers/session selection, exec 1x1 meeting outreach, local sales/FMM actions to promote call for papers and audience acquisition, etc.; pull in Global Content team as needed to ensure consistent approach and support Rainfocus catalog development
  • Manage local agency/vendor/venue relationships including contract negotiation, budget management, event production, etc.
  • Aide Global Event Exhibitor/Business Partner Lead in creation of localized sponsorship packages and Solution Center approach based on event footprint/budget; support partner sponsorship and audience acquisition with local Ecosystem team
  • Coordinate registration, website, on-site tool/data collection/reporting needs, etc. with Event Infrastructure Lead
  • Advise and oversee Global Event Manager(s) on additional execution support needs, i.e. submit Airtable/EMB entries, nomination/CTEBA process, reg emails, housing, catering, registration, 1x1 meetings, agency management, surround activities, signage, food and beverage, security, risk management and staff scheduling
  • Partner with Global Audience Acquisition Lead to localize client/partner facing materials for sellers to account for Geo specific nuances/needs; work with Geo aligned Technical Sales and Field Marketing Leaders to promote assets in appropriate channels
  • Own on-site staffing plan, pre-event logistics call(s) and overall run of show
  • Provide executive-level updates on project status
  • Identify plan risks and create risks mitigation plans
  • Ensure key event artifacts are maintained for each for use across the extended team in a consistent box location (ex. WAAG, registration reports, Think vs. TechXchange positioning slide, overall pitch deck)
• Regional in a box experiences:
  • Partner with Event Instructure Lead to develop turn-key request process and standard SLAs (service level agreements) for light event execution support surrounding technical sales led events
  • Ongoing provide light execution support in response to Technical Sales requests based on agreed upon SLAs, i.e. submit Airtable/EMB entries, nomination/CTEBA process, IBM venue booking, light catering, lab coordination, registration page setup, etc.
  • Execute local MDF partner funded technical client advocacy initiatives in partnership with Global Exhibitor/Business Partner Lead

Required Technical and Professional Expertise

• Bachelor\'s degree in Marketing, Communication, Business Administration or equivalent experience.
• Master\'s degree in a related field, preferred
• Five (5) years or more experience in marketing or related role
• Two (2) years or more experience in event marketing
• Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred
• Ability to analyze effectiveness of sponsorships to ensure they are aligned with marketing and business strategy and delivering an ROI
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills, including attention to detail
• High energy, independent worker, self-starter, resourceful, and problem-solver
• Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
• Passionate about developing client advocates around IBM\xe2\x80\x99s product portfolio

Preferred Technical and Professional Expertise
none


About Business Unit IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world\'s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.


Your Life @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you\xe2\x80\x99ll be able to learn and develop yourself and your career, you\xe2\x80\x99ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer?


About IBM IBM\xe2\x80\x99s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we\xe2\x80\x99re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it\xe2\x80\x99s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.


Location Statement When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.


Being You @ IBM IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.