Job Description

About the company:

GenY Medium delivers digital marketing solutions across the world for a host of impressive brands from their offices in Hyderabad, Bangalore, and Delhi. Our award-winning combination of technology and analytics has helped us deliver outstanding results in paid media, SEO, social media, analytics, optimization, creative, and development solutions.

We have an exceptional opportunity for an ambitious and talented Group Head - Performance Marketing to join our Hyderabad office. Our analytics team is growing and we are looking for someone who is experienced in creating and delivering great digital campaigns!

If you are in your comfort zone when being asked to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, Doubleclick advertising, Programmatic advertising, dynamic remarketing, tag management, the Google Analytics interface then you are the sort of person we want to speak to.

This role provides digital media recommendations and problem-solving to clients both internal and external, prepares and implements media plans and other deliverables.

Responsibilities:

- Create and execute strong digital media recommendations with supporting validation

- Develop and execute complex, KPI-driven media plans

- Setup, Analyze and optimize campaigns to maximize performance

- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

- Track, prioritize, and manage analytics implementation initiatives across teams; serve as a contact for analytics/tracking requests

- Manage the testing, QA, QC, and debugging of analytical/tagging code

- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

- Train, Monitor, Mentor & Upskill the Paid Media team and manage career growth paths

- Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

- Takes complete ownership of Media Plans and Projects to ensure timely and in-budget delivery

Skills Required:

- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

- 5+ years of experience in performance marketing

- Strong quantitative, analytical skills & mathematical

- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.

- Understanding of media concepts and terms, creative and budget requirements

- Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel

- Knowledge to confidently and accurately implement tech setup for - Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer

- High level of understanding of the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms

- Clear Understanding of how to configure profiles and views, including goals, filters, and other Google Analytics functionality

- Clear Understanding on configuration for custom metrics and dimensions/custom variables / advanced e-commerce & App Tracking

- Excellent communication skills and ability to present ideas, verbally and in writing