Job Description

Role: General Manager - Marketing - RetailType: Full TimeLocation: Onsite OpportunityExperience: Minimum 10+ YearsJob description- Formulate an overall marketing strategy for the Center in order to increase the trading density and maximize revenues.- Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan.- Develop a desired market positioning for the Center and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption.- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding, and promotional activities and ensure effective implementation of the calendar.- Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.- Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.- Review and finalize the creative campaign on a regular basis- Drive the customer and retailers satisfaction surveys (CSI/RSI) on a regular basis and ensure the survey results are communicated to the teams and corrective actions taken to enhance the experience of customers and retailers.- Ensure VM, D- cor, overall aesthetics of the mall is appealing to the customers. (ref:updazz.com)

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