Job Description

Company Profile :

Our client company is an FMCG Group Co. with HQ in Ahmedabad. It has had a presence in the tea business since 1892. The group is a leading stride in tea exports and retail consumers all over the world. The Group enjoys an undisputed market presence in Pan India and is 3rd largest packaged tea company.

:

- His prime responsibility would be to support sales activities for his brand portfolio with marketing efforts to garner greater sales year on year.

- He will single-handedly lead, executes, and from time to time guide the team/s to deal with creative, advertising, media, BTL, and trade marketing agencies for all backhand jobs for the brands to support the sales team.

- He will be responsible for all operational work which is related to product, brand, packaging, advertising, media, & promotional activities.

- He will make monthly reports, gathering competitive data to strategies marketing activities.

- He will identify branding, advertising & promotional opportunities that will take the brands ahead from time to time.

- He should be well versed with all major branding-related tools like newspapers, magazines, hoardings/ATL/BTL activities, etc.

- He will ensure timely delivery and usage of all promotional material and give feedback.

- He will also guide track of timely utilization of POP and POS in the marketplace through brand managers.

- He will look after the entire merchandising activities and check whether it is being implemented in the market properly or else.

- He will also be responsible for the effective coordination of strategy, campaigns, schemes, and promotions finalized for the brands.

- He will also be monitoring & analyze the sales data on a weekly/monthly basis.

- He should be well versed in Digital and Social media\'s latest techniques and use the same to drive sales. He should analyze Digital media trends and competition to brands/s advantage.

- Any other assignment was given by management from time to time. As per company\'s requirement.

Desire Candidate :

Experience : At least 10-15 years experience with a leading FMCG Company handling a team of more than 5 - people, Prior experience/exposure in sales, Trade marketing with Digital certification would be an added advantage.

Educational Qualification : Postgraduate with Full-time MBA or equivalent from reputed institutions.

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