Job Responsibilities are :
· Manage and develop new and existing PPC advertising campaigns.
· Optimize Bid Management for all google ads, Bing, FB campaigns. Leverage analytics to optimize campaigns develop A/B testing for optimization of ad copy, banner ads and landing pages.
· Daily reporting with detailed next step action plans to optimize ROI and ROAS based on data.
· Extensive experience managing paid search ( pay per click/ PPC) placements including SEM ( test ads/ Google ads).
· Doing google shopping , product listing ads ( PLA). Deep knowledge of paid search engine , advertising tools ( google, Bing, Yahoo and Bid management system, Google Ads, Double Click, Google Analytics , Tag Manager etc).
Minimum of 3 years of experience with google Ads or Google shopping.
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