Consolidated, We are looking for a highly creative and passionate Senior Digital Marketing Executive with 2+ years of experience.
Duties and Responsibilities
Build, plan, implement and manage the overall digital marketing strategy
Manage all digital marketing channels
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Consult market research to assess current trends and brand awareness
Maintain consistent brand messaging throughout all platforms
Stay up to date with the latest technology and best practices
Create and execute email and SMS campaigns to the target group
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Oversee all the company's social media accounts
Build an inbound marketing plan
Manage and improve online content, considering SEO and Google Analytics
Prepare and manage a digital marketing budget
Measure ROI and KPIs
Forecast sales performance trends
Monitor competition and provide suggestions for improvement
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
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