Job Description

You will build and execute marketing initiatives, to drive events, brand awareness, lead generation, and customer marketing. This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, event planning, and demand generation.

• Content & Product Marketing-

xe2x97x8f Develop and execute content strategies-including thought leadership pieces, case studies, blogs, one-pagers, and product messaging.
xe2x97x8f Work with sales and product teams to refine positioning and sales enablement materials.
xe2x97x8f Own the creation of marketing collateral that supports outbound campaigns and customer engagement.

• Events & Community Marketing-

xe2x97x8f Lead org presence at major US insurance industry conferences, handling everything from logistics to engagement strategy.
xe2x97x8f Plan and execute micro-events (private dinners, networking meetups) to foster relationships with underwriters, carriers, and brokers.
xe2x97x8f Build and nurture an engaged community through targeted outreach and valuable content.
xe2x97x8f Amplify events and community initiatives through media while securing industry recognition via PR and analyst reports like Gartner.

• Demand Generation & Sales Support-

xe2x97x8f Execute targeted demand generation campaigns to drive high-quality leads.
xe2x97x8f Align marketing with sales to ensure a steady pipeline of prospects.
xe2x97x8f Support ABM (Account-Based Marketing) initiatives with strategic content and outreach.

• Full Funnel Reporting & Nurturing-

xe2x97x8f Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.
xe2x97x8f Leverage data to identify trends, segments, and optimization opportunities across the GTM team.
xe2x97x8f Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.Build Marketing function from scratchWork directly with Founders

• 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).
• Startup experience: comfortable operating in a fast-paced, high-growth environment.
• Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.

• Strong skills in:
• Marketing automation tools (HubSpot or similar).
• Google Analytics & Tag Manager for performance tracking.
• Copywriting, UX, and design-the ability to craft compelling messaging and optimize the user experience.

This is a Hybrid setup based out of HSR Layout, Bangalore.The org is a Seed-funded SAAS org focused on the US market and strongly backed by VCs.

• Right time, right place, right people - Join a rapidly growing company with massive potential.
• Direct collaboration with the founding team - Learn from leaders with experience at top-tier companies.
• Competitive salary - Get rewarded for the value you bring.

Michael Page