Job Description

About the job About Us:

Fashion TV founded in 1997 by Michel Adam, is an international fashion and lifestyle broadcasting television channel. With over 28 different business verticals - Real-estate, Salons, Spa, Gym, Franchise, Digital marketing and more. Refer website for more details. Website - https://fashiontv.in/

Job Summary:

- The Public Relations Specialist will be responsible for developing and maintaining a positive public image for the company or organization.

- They will create and execute effective communication strategies to enhance brand awareness and reputation.

- The ideal candidate should have strong communication skills, be adept at building relationships with media outlets, and possess a creative mindset to craft compelling stories.

Key Responsibilities:

Media Relations:

- Cultivate and maintain relationships with journalists, editors, and other media professionals.

- Pitch story ideas and press releases to relevant media outlets.

- Respond to media inquiries and coordinate interviews. Monitor media coverage and prepare reports on media impressions.

Content Creation:

- Develop and write press releases, articles, and other content for both traditional and digital media.

- Create compelling storytelling content that aligns with the company\'s messaging and values.

- Manage and update content on the company\'s website and social media platforms.

Event Management:

- Plan and execute press conferences, product launches, and other PR events.

- Coordinate media attendance and coverage for events.

- Ensure a positive and consistent brand representation at all events.

Crisis Communication:

- Develop crisis communication plans and act as a spokesperson during crisis situations.

- Work closely with senior management to address and mitigate potential reputational issues.

Collaboration:

- Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals.

- Provide PR support for marketing campaigns and initiatives.

Measurement and Reporting:

- Track and analyze the effectiveness of PR campaigns.

- Prepare regular reports on key PR metrics and share insights with the management team.

Qualifications and Skills:

- Bachelors degree in Public Relations, Communications, Journalism, or a related field.

- Proven experience in a PR role, preferably in a similar industry.

- Strong written and verbal communication skills.

- Excellent interpersonal and relationship-building abilities.

- Familiarity with digital marketing and social media platforms.

- Ability to work under pressure and handle crisis situations with tact.

- Creative thinking and problem-solving skills.

- Strong organizational and project management skills.

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