Job Description

Export Manager
Location: Kolkata, West Bengal
Reporting to: Head of Export / International Sales Director
Department: Export & International Business Development
Company Overview
Haldiram Bhujiawala Ltd. is part of the well-known Haldiram's group, with a strong legacy in manufacturing and exporting snack foods, sweets, and FMCG food products. The company already has an international footprint and exports to multiple countries. The Export Manager will play a critical role in expanding and managing the company's international business.
Key Responsibilities
Develop and implement the overall export strategy for the company's food / snack / FMCG product portfolio, aiming for volume growth, profitability, and market diversification.
Identify new export markets (geographical and channel-wise) and build a pipeline of international business opportunities.
Build and maintain strong customer/distributor relationships overseas: negotiate contracts, manage terms, follow through with order confirmation, dispatch, and after-sales service.
Monitor market trends, competitor activities, regulatory changes (both domestic export compliance and destination country import rules), tariffs/duties, and ensure compliance with export documentation, licensing, customs, international payment terms.
Coordination with internal teams: Manufacturing/Production, Quality Assurance, Packaging, Logistics, Finance (export bills, LC, documentary credit), Warehousing to ensure timely shipment, product integrity, packaging compliance, delivery to customers.
Manage export pricing, costing, margin analysis, export incentives, duties drawback, Free Trade Zone (if applicable) & other governmental benefits.
Lead the export sales team (if applicable): hire/train/mentor, set targets, monitor performance, conduct regular reviews.
Prepare export sales forecasts, budgets, monthly/quarterly/annual reports on export performance, KPIs (volume, revenue, margin, market share, new countries).
Represent the company at international trade fairs, exhibitions, buyer meetings, overseas trips as required.
Ensure all export packaging, labeling, shelf-life requirements meet destination country standards (food safety, food laws, import clearances).
Collaborate with marketing to create export promotional material and support distributor training in overseas markets.
Qualifications & Experience
Bachelor's degree in Business Administration, International Business, Marketing, or related field. A master's degree would be an added advantage.
Minimum 5 years of hands-on export sales / export business development experience, ideally within the FMCG food processing industry. (A recent job posting for this role mentions "Min. 10 years" for the export manager role.
Proven track record of achieving export sales targets, launching new markets, negotiating export contracts.
Strong knowledge of international trade practices, export documentation, Incoterms, letters of credit (LC), foreign exchange, currency risks, export incentives.
Excellent communication, negotiation, and interpersonal skills; ability to build relationships with overseas customers/distributors.
Analytical mindset: able to assess market data, competitor activity, customer preference and adjust strategy accordingly.
Good organisational skills, ability to manage multiple projects, meet deadlines under changing conditions.
Willingness to travel internationally and handle cross-functional coordination.
Fluent in English; knowledge of additional languages used in target export markets is a plus.
Familiarity with ERP/DMS/CRM systems helpful.
Key Metrics (KPIs)
Export sales revenue growth (year-on-year)
Number of new export markets entered
Export margin/product profitability
On-time shipment and delivery performance for export orders
Distributor/re-seller satisfaction in target export markets
Compliance with export regulations, audits passed, minimal non-compliance issues
Team performance (if leading an export sales team)
Personal Attributes
Strategic thinker with commercial acumen and global mindset
Resilient, confident negotiator, proactive problem-solver
Customer-centric with strong service orientation
Collaborative: works across functions (production, QA, logistics, finance)
High integrity, attention to detail, and ethical in business practices

Skills Required