Job Description

-Work alongside & learn from best in class talent-Leadership Role-Flexible working optionsOur client is central India's largest and most advanced Flexible Printing and Packaging unit. It is having a total production capacity of more than 1000 ton per month. It offers complete packaging solution to its customersThe JobYou will be responsible for :- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.- Creating and managing all marketing material and collateral in line with brand direction.- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.- Tracking effectiveness of various campaigns and course correcting as required.- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.- Leading the planning and implementation of PR and initiatives related to the brand.- Managing corporate communications across internal channels/platforms.- Developing messaging and content for corporate communications.- Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.- Using customer insights to construct effective CRM campaigns.- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).- Planning and executing viral marketing campaigns across a range of social media platforms.- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.- Designing and developing strong employer branding strategy.- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.- Analysing and interpreting metrics to measure the success of employer branding initiatives.Ideal CandidateSkills Required:- You have at least 1 year experience ideally in Marketing Communications within Industrial industry.- Experience within Content Management, CRM / Loyalty Marketing, Employer Branding, Social Media / Viral Marketing, Internal Communications, would be a strong advantage.- You pay strong attention to detail and deliver work that is of a high standard- You are a strong team player who can manage multiple stakeholders- You are adaptable and thrive in changing environments (ref:updazz.com)