Customer Engagement & Needs Assessment- Greet walk-in customers and make them feel welcome.- Ask questions to understand their requirements (budget, usage, preferences: fuel type, model, size, features).- Listen to customer concerns and preferences; guide them appropriately.Product Knowledge- Learn in depth about all models offered: engine specs, features, safety, comfort, fuel efficiency, value-adds.- Keep updated on the latest features, competitor models, promotions, pricing, new launches.- Be able to explain and compare differences between variants.Test Drives & Demonstration- Arrange test drives. Explain the operation of key components.- Highlight safety, comfort, performance etc. features during walks-around.Sales Process & Negotiation- Prepare quotations, explain pricing, possible add-ons, insurance, financing/leasing options.- Handle trade-in (if applicable).- Negotiate with customers to close deals, balancing profit margin and customer satisfaction.Documentation & Procedures- Ensure all paperwork is correctly completed: customer forms, finance/loan paperwork, insurance, registration.- Coordinate with internal teams: finance, insurance, documentation-department, RTO (if needed).- Ensure vehicle delivery is smooth (cleaning, accessories, registration etc.).Lead Generation & Follow Up- Follow up on leads from walk-ins, phone calls, online enquiries.- Keep record of potential customers, follow through until final sale.- Maintain CRM or sales tracking tool.Sales Targets & Reporting- Achieve or exceed monthly/quarterly sales goals assigned by management.- Report daily/weekly/monthly sales performance; keep management informed of progress, challenges.After-Sales Service & Customer Satisfaction- After delivery, follow up to ensure customer is satisfied.- Handle customer complaints, feedback, resolve issues.- Encourage repeat business and referrals.Promotions & Marketing Support- Participate in showroom promotions, discounts, campaigns.- Assist in organizing roadshows, events, or local advertising.- Promote add-ons like accessories, service plans, extended warranties.Teamwork & Coordination :- Work with service, workshop, finance, insurance departments for seamless customer journey.- Coordinate with showroom manager on inventory levels, display, test drive availability.- Share feedback from customers to help improve product offerings or showroom experience.Self-Development :- Attend training sessions to improve sales skills, product knowledge.- Learn about regulatory compliance relevant to vehicle sales (insurance laws, registration rules, emission norms etc.).Inventory & Display Management :- Make sure showroom vehicles are clean, presentable, well displayed.- Help monitor inventory: which models/variants are in stock, whats required, which ones need promoting or discounting. (ref:updazz.com)
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