Executive, Pr & Social Media (india)
Year Bengaluru, Karnataka, India
Job Description
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What You\'ll Champion:
1) Content Strategy and Planning
- Develop a social media content strategy aligned with the Group\'s objectives and messaging to target audience.
- Conduct research to identify relevant industry trends, popular topics, and competitor strategies.
- Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that align with the Group\xe2\x80\x99s vision and values
- Shoot, film, and edit compelling and original content for social media platforms (including but not limited to Instagram, TikTok, Facebook, X and YouTube)
- Write engaging and concise copy for posts, captions, and hashtags.
- Edit and optimize content for maximum impact, considering platform-specific best practices.
- Stay up-to-date with current social media trends, emerging platforms, and industry best practices.
- Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.
- Curate user-generated content that reinforces the Group\'s values and showcases customer experiences.
- Leverage storytelling techniques to convey the Group\'s mission and impact effectively.
- Align all content materials and direction with Regional direction in terms of messaging, look and feel.
- Include the following in content strategy: produce content on-ground that resonates with our brand set by the Group, including events, Allstar stories and other direction from the Group.
- Collaborate with regional teams and internal stakeholders to adapt content for specific cultural nuances and preferences while adhering to the Group\xe2\x80\x99s direction
- Collaborate with subject matter experts, and external contributors to gather information and insights for content creation.
- Maintain effective communication channels with cross-functional teams including communications and marketing to ensure content alignment with the Group\xe2\x80\x99s overall social media strategies.
- Create bi-weekly reports for your market.
- Assist with any other adhoc reports that are requested.
- Utilise our business solution tools such as Digimind and Hootsuite to gather and leverage on data.
- Support decision making based on data collected.
- Navigate and solve any crisis that are relevant to our social media channels.
- Collaborate with the Group\xe2\x80\x99s social media team to proactively prepare content that addresses crisis situation
- Ensure all crisis communication aligns with the brand\xe2\x80\x99s voice, values and messaging
- Draft, translate, and disseminate press releases to all media across India,
- media monitoring, media report
- Organise press conferences, and media interviews and strengthen the media
- presence of AirAsia in the market
- Propose communications plans for the launch of new routes as well as roll-out
- sustenance PR plans to maintain a share of voice for various new products and services
- Coordinate and work alongside Regional and all lines of business under
- Capital A (holding company of AirAsia Aviation Group Limited) for press-related matters
- Support issues management and crisis communications strategy
- Other ad-hoc projects
- Ensure strong partnerships with stakeholders including media members and content creators
- Diploma/Bachelor\'s Degree holder in marketing, or equivalent.
- Well-organized, detail-oriented, and able to multitask.
- Ability to work with very minimal guidance or supervision and strong time management skills.
- Must be an assertive team player with high energy to work in a fast-paced environment.
Where You\'ll Go: Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. Based on your performance and contribution in this role, you\xe2\x80\x99ll grow into becoming a Senior Executive, Social Media Content, or other similar roles internally. In this role, you\xe2\x80\x99ll grow to a senior position or laterally. What You\'ll Enjoy:
- Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
- Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
- Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
- Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
- A unique Allstar culture like no other
- Application received
- Candidate screening
- Interview(s) and assessment(s)
- Background check and/or other assessments
- Offer and negotiation
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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Job Detail
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Job IdJD3282597
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBengaluru, Karnataka, India
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EducationNot mentioned
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ExperienceYear