Job Description

- Join a market leader within IT Services- Opportunity within a company with a solid track record of performance- Work alongside & learn from best in class talentWe are hiring for an IT Service provider as like Software, websites, Digital marketing, android app and all of other type services.The Job You will be responsible for :- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.- Reviewing and optimising the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimise digital marketing performance.- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.- Developing and managing the editorial calendar to ensure deadlines are met.- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.- Managing relationships with external marketing agencies.- Ensuring consistency of brand voice, style and tone across all content.- Driving performance marketing via Display Ads, Facebook Ads, Google Ads, SEO / SEM and PPC.- Planning and executing viral marketing campaigns across a range of social media platforms.- Working on app store optimisation.- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.- Developing and managing the editorial calendar.Ideal Candidate Requirements :- You have at least 1 year experience, ideally within a Digital Marketing, Brand/Product Management or Content Management role.- You have the ability to develop engaging content for a wide range of audiences.- You are a creative marketing professional, preferably with a strong content creation and writing background.- Experience within Social Media/Viral Marketing, App Marketing, Content Planning, Content Management and Performance marketing would be a strong advantage.- You have good knowledge of Google Analytics.- You are highly goal driven and work well in fast paced environments- You are a strong mentor and coach who can build high performing teams- You possess strong analytical skills and are comfortable dealing with numerical data (ref:updazz.com)