Promote the healthcare products through an omnichannel approach & generate leads- Partner with Marketing teams to drive performance of key priority brands by re-orienting marketing strategy & communication.- Execute digital marketing, SEO/SEM as priority, marketing database, email, social media and Google display advertising campaigns- Design, build and maintain our social media presence on a day-to-day basis- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Maintain the company website with respect to content, UI/UX- Work on content creation for Blogs, Youtube videos & influencer marketing videos- Work on the internal communication for monthly newsletter & external magazine- Support in Corporate communication with relevant award/activity participation- Collaborate with agencies and other vendor partnersSkills Required :- Social Media Marketing (Paid & Organic)- Performance Marketing - Basic Knowledge of SEO/SEM- Fair understanding of Analytics- Keeping up-to-date with trends in social media.- Content (articles) planning (ref:updazz.com)
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